Super Bowl Halftime Show: Apple Music Named Presenting Sponsor of NFL Event

Apple Music has been named the official sponsor of the annual music and pop culture event, succeeding Pepsi, which announced earlier this year

Pepsi had been the lead sponsor of the halftime show for the past decade.

Apple Music’s first Super Bowl halftime show will take place Feb. 12, 2023 in Arizona

The tech giant says that it will roll out details and sneak peeks of the event on its @AppleMusic social channels ahead of the Super Bowl.

"We are glad to invite Apple Music to the NFL family as our new accomplice for the notorious Super Bowl Halftime Show," said Nana-Yaw Asamoah, senior vp of accomplice technique for the NFL

This previous year's show included Dr. Dre, Kendrick Lamar, Sneak Home slice, Eminem, 50 Penny and Mary J. Blige perform

The NFL expresses that more than 120 million individuals watched this previous year's halftime show